Like so many makers, despite loving all the creative subjects at school, Sally Wilson took a traditional route of study and then a ‘conventional’ career which for her was as a lawyer. However, whilst on maternity leave, she began to question whether a return to law was really what she wanted at the end of her family time away from her job.
Sally found time to shoe-horn in an e-commerce course and to build a website around caring for her young daughter before breaking the news to her friends and family (and her boss) that instead of pursuing law, she would be selling a range of cross stitch kits she had designed.
Despite a few raised eyebrows, seven years, and a lot of hard work later, Caterpillar Cross stitch now supplies kits to thousands of embroiderers around the world operating out of a warehouse and with a staff of colleagues helping Sally with her business. Sally says the secret to her success is persistence and not having a ‘Plan B’. Caterpillar Cross Stitch now holds regular stitch-alongs with crafters across the globe and has recently launched its own software allowing users to design their own cross stitch patterns.
LISTEN TO SALLY’S EPISODE HERE.
You can find the Caterpillar Cross Stitch website here, Caterpillar Cross Stitch on Facebook, Instagram, Pinterest, & YouTube.
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The music featured in this episode is Make You Smile by RGMusic from Melody Loops.
The Making Stitches logo was designed by Neil Warburton at iamunknown.
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Making Stitches Podcast is supported by the Making Stitches Shop which offers Making Stitches Podcast merchandise for sale as well as Up the Garden Path crochet patterns created by me & illustrated by Emma Jackson.
If you would like to buy a PDF crochet pattern for Sophia the Sunflower, (£5 from the sale of every pattern will be donated to the UNHCR Refugee aid effort supporting Ukrainian refugees) you can find the link here.
Making Stitches Podcast is presented, recorded and edited by Lindsay Weston.